Privacy Policy

Effective Date: 15 Jan 2026

At Tōya, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your data when you interact with our website and services.

1. Information We Collect
   We may collect personal information when you:
   1. Create an account or subscribe to our newsletter: name, email address, phone number.
   2. Make a purchase: billing and shipping addresses, payment information (processed securely by Shopify/third-party payment processors).
   3. Interact with our website: IP address, device/browser information, cookies, analytics data.
2. How We Use Your Information
   We use your information to:
   1. Process and fulfill orders.
   2. Provide customer support and respond to inquiries.
   3. Communicate about your orders, promotions, or updates (only if you opt-in).
   4. Improve our website, products, and services.
   5. Serve relevant ads or marketing content (with opt-out options).
3. Sharing Your Information
   We may share personal information with:
   1. Shopify and third-party payment processors to complete transactions.
   2. Fulfillment and shipping partners for order delivery.
   3. Marketing or analytics partners, only to improve our services or display relevant content.
   4. We do not sell your personal data.
4. Cookies and Tracking
   We use cookies and similar technologies to:
   
   1. Enhance website functionality.
   2. Track visitor behavior and analytics.
   3. Display personalized advertising.
   4. You may manage cookie preferences through your browser settings or our website’s cookie banner.
5. Your Rights
   Depending on your location, you may have the right to:
   1. Access, correct, or delete your personal data.
   2. Opt out of marketing communications.
   3. Opt out of certain data collection or sharing activities (including targeted advertising).
   4. For EU/UK residents, this includes GDPR rights. For California residents, this includes CCPA/CPRA rights. To exercise these rights, please contact us.
6. Data Retention
   We retain personal data only as long as necessary to fulfill the purposes outlined above, comply with legal obligations, or resolve disputes.
7. Security
   We implement reasonable technical and organizational measures to protect your data from unauthorized access, alteration, or disclosure. However, no online system is 100% secure.
8. Changes to This Policy
   We may update this policy from time to time. The latest version will always be posted on our website.
9. Contact Us
   If you have questions about this policy, contact us at: hello@toyajapan.co.uk