Senshu Towels
Crafted using a unique purification process Ato-Zarashi (後晒し) that removes impurities after weaving. Unlike mass-produced towels, Senshu towels have superior absorbency that improves with each wash.
Post-bleaching purification process
The Ato-Zarashi (後晒し) method
Crafted with pristine water from the Izumi mountains, rainwater filters through these peaks for decades, reaching 600 feet depths where it becomes naturally purified.
After weaving, Senshu towels are repeatedly rinsed in this water, removing oils and impurities that other processes leave behind.
A time-honored Senshu tradition spanning over a century.
Soft Comfort
Purification process creates a naturally soft, gentle towel that feels luxurious from the first use. Only gets softer over time.
Fast Drying
Dries significantly faster than standard cotton towels, preventing musty smells and offers a fresher bathroom experience.
Great Absorption
With cotton fibres being fully cleaned before dyeing, ait allows water to be absorbed instantly and evenly.
Sensitive-skin Friendly
All impurities removed during production, they are safe for those with sensitive or reactive skin.